報告書番号

R00019

タイトル（和文）

一般読者の理解と関心を得る表題のつけ方 -論文の表題と新聞の見出しを比較した分析-

タイトル（英文）

Composing Titles that are comprehensive and Appealing to the Common Reader― Comparison between Paper Titles and Newspaper Headlines ―

概要 （図表や脚注は「報告書全文」に掲載しております）

本研究では、一般読者の理解と関心を得る表題のつけ方を、構成や表現の点から明らかにすることが目標である。

概要 （英文）

In order to publish reports or pamphlets on newly developed technologies for the general public, the authors have to compose titles that are comprehensive and appealing to the readers. However, there are scarcely any researches on how to compose titles that are comprehensive and appealing to the common reader. In order to clarify the method of composing the titles, this research compared between paper titles and newspaper headlines; the former is for expert and the latter is for the common reader. On comparison, it became clear that the following three methods is used in the newspapers headlines to avoid the use of technical terms incomprehensible and unappealing to the common reader.(1) Instead of using technical terms, the plain synonymous terms are used.(2) It is expressed that what sort of technology it is by the phrase expressing what purpose the technology is for, instead of by the phrase expressing what the technology does.(3) It is expressed that what the novelty of the technology is by the phrase expressing its strong point, instead of by the phrase expressing the method of realizing it.

報告者

キーワード